Assuro Blog
Selling into the EU, explained
Plain-English guides to GPSR, the EU Responsible Person, and EPR, written for Shopify sellers who ship into Europe. Free answers. We organize and flag, we never certify.
GPSR & Responsible Person
Product-safety rules and the EU Responsible Person every non-EU seller now needs.
GPSR penalties: what actually happens if you are not compliant
There is no single EU-wide GPSR fine. What enforcement really looks like for a small seller, which countries have set penalties, and why a listing comes down long before any fine arrives.
Read guideGPSR · Asia-based sellersGPSR for sellers in China, Hong Kong and India shipping to the EU
Why Asia-origin listings get checked first, why you cannot be your own EU Responsible Person, and what has to appear in the offer before an EU customer buys.
Read guideGPSR · By categoryGPSR by product category: toys, electronics, cosmetics and textiles
GPSR is a safety net, not the only rulebook. Which category law governs your products, what stacks on top, and where enforcement actually lands.
Read guideGPSR · EPR · RolesResponsible Person vs authorised representative: which EU contact do you need?
Four different EU contact roles get called the same thing. What each one covers, which law creates it, how many you need, and which apply to your products.
Read guideGPSR · LabellingGPSR labelling requirements: the product, the box, and the product page
GPSR splits its information rules in two. Article 9 covers what is physically on the product, Article 19 covers what has to be in the online offer. Here is the full list for both.
Read guideGPSR · United KingdomGPSR for UK sellers: what Brexit changed for shipping to the EU
UK sellers count as non-EU under GPSR, so you need an EU Responsible Person and GPSR details on every EU listing. What Brexit changed, what to do, and the Northern Ireland exception.
Read guideGPSR · United StatesGPSR for US sellers: what Shopify brands must do
GPSR applies to US Shopify brands that ship to the EU. Here's what the regulation requires, what happens if you ignore it, and a practical path to get compliant.
Read guideGPSR · Responsible PersonEU Responsible Person: the 2026 guide for non-EU sellers
If you sell consumer products to EU customers and your manufacturer is outside the EU, you need an EU Responsible Person under GPSR. Who qualifies, what it costs, and how to appoint one in 2026.
Read guideEPR — packaging, WEEE & batteries
Per-country registration and reporting for packaging, electronics, and batteries.
WEEE registration in Germany for foreign Shopify sellers
A US, UK or EU store that ships electrical products directly to German consumers is a producer under ElektroG and needs its own WEEE registration, through a German authorised representative. What counts as EEE, why your supplier's number does not cover you, what registration is granted per, the statutory fees, and where the number has to appear.
Read guideEPR · PPWR scopeDoes PPWR apply to small businesses? The answer for Shopify sellers
Yes. The EU Packaging and Packaging Waste Regulation has no general small-business, turnover or parcel-count exemption from producer registration and EPR. What the narrow microenterprise reliefs actually cover, which duties started on 12 August 2026, and what a small Shopify store has to do in each country it ships to.
Read guideEPR · PPWR conformityPPWR declaration of conformity: what to collect from your packaging suppliers
Since 12 August 2026, packaging placed on the EU market needs an EU declaration of conformity under PPWR Article 39. You do not write it, your packaging supplier does, but you have to hold a copy. What to collect, from whom, and what still phases in.
Read guideEPR · Country comparisonEPR by country: EU registration, deadlines and cost for Shopify sellers
Packaging EPR is separate in every EU country. Compare who has to register, the annual deadline that binds, and the rough cost for Germany, France, Spain, Italy, the Netherlands and Austria in one table.
Read guideEPR · AustriaEPR in Austria: ARA, the register, and the representative you cannot skip
Shipping packaged goods to Austria means registering in the EDM register, licensing with ARA or another scheme, and, without an Austrian establishment, appointing a representative. How it works.
Read guideEPR · NetherlandsEPR in the Netherlands: the Verpact guide, and the 50,000 kg threshold
Selling packaged goods to Dutch customers means dealing with Verpact, formerly Afvalfonds Verpakkingen. Here is who counts as a producer, exactly what the 50,000 kg threshold does and does not exempt, and what PPWR did and did not change on 12 August 2026.
Read guideGPSR · EPR · ComparedEPR vs GPSR: two different rulebooks, and you probably need both
GPSR governs product safety and the EU contact in your listing. EPR governs packaging and the waste it becomes, country by country. Different triggers, different counts, different penalties.
Read guideEPR · WEEE & batteriesWEEE and battery registration for online sellers
If a product runs on mains power or a battery, selling it into an EU country makes you a producer there. What WEEE and battery registration involve, country by country, and what Germany just reset.
Read guideEPR · ItalyEPR in Italy: CONAI, the environmental contribution, and the labelling rule sellers miss
Shipping packaged goods to Italy means joining CONAI, paying the contributo ambientale by material, and applying Italian environmental labelling. The label is what gets sellers fined.
Read guideEPR · What it costsHow much does EPR actually cost a small ecommerce seller?
Packaging EPR costs a small online seller roughly the sum of per-country admin fees plus weight-based scheme fees. Real 2026 rates for Germany, France, Spain and Italy, with a worked example.
Read guidePPWR · now in forcePPWR since 12 August 2026: what actually changed, and what did not
PPWR has applied since 12 August 2026. Live now: registration and EPR fees in every EU country you ship to. Not yet: the 50% empty-space rule and recyclability grades (2030). What to do this month.
Read guideEPR · SpainEPR in Spain: the Ecoembes, MITECO, and plastic tax guide for sellers
Selling packaged goods to Spain means registering in MITECO's producer register, joining a scheme like Ecoembes, declaring volumes each year, and, on top of EPR, a plastic packaging tax. Step by step.
Read guideEPR · decision guideDo you need to register for EPR? A decision guide for Shopify sellers
No EU-wide threshold, no general small-seller exemption: if you ship packaged goods to the EU, EPR almost certainly applies. Here is how to tell exactly what you owe, and where.
Read guideEPR · FranceEPR in France: the Citeo, ADEME, and Triman guide for sellers
To sell packaged goods into France you register for an ADEME unique identifier, join Citeo or another scheme, declare volumes, and put Triman and Info-Tri on packaging. Step-by-step guide.
Read guideEPR · PPWR in forcePPWR packaging authorised representative: what to do now that it applies
Since 12 August 2026, an EU-based seller needs a packaging authorised representative in each other EU country it sells into. Non-EU sellers: each country decides. Who needs one and how to appoint.
Read guideEPR · GermanyEPR in Germany: the LUCID and VerpackG guide for sellers
Selling packaged goods to Germany means registering in LUCID, licensing with a dual system, and reporting your volumes. Here is how VerpackG works, step by step.
Read guideEPR · the complete overviewEPR for ecommerce sellers: packaging, WEEE, and batteries
Extended Producer Responsibility applies to any online seller shipping packaged goods, electronics, or batteries into the EU: no revenue threshold, no single EU registration. What every seller owes, who counts as the producer, and how the per-country rules differ.
Read guideSelling into the EU on Shopify
Practical, Shopify-specific guides to staying listed and compliant in the EU.
How to calculate packaging weight for EPR from Shopify order data
EPR declarations are settled in kilograms per material. Shopify does not hold that number. Here is how to build a packaging bill of materials, join it to orders by destination country, and produce totals you can defend.
Read guideShopify · how-toHow to bulk add GPSR information to Shopify products
Three ways to get Responsible Person, manufacturer and warning data onto a whole Shopify catalogue: the bulk editor, a CSV import, or automated write-back. With the exact field structure and the theme step everyone forgets.
Read guideShopify · Selling into the EUSelling into the EU on Shopify: the 2026 compliance checklist
The five separate EU rulebooks a Shopify store hits when it ships to EU customers, what Shopify gives you natively, and what you have to put in place yourself.
Read guideShopify · how-toHow to add a Responsible Person to your Shopify product page
Three ways to show your EU Responsible Person on Shopify product pages: a description snippet, a metafield plus theme block, or an app. What GPSR requires and which method holds up.
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