Assuro Blog
Selling into the EU, explained
Plain-English guides to GPSR, the EU Responsible Person, and EPR, written for Shopify sellers who ship into Europe. Free answers. We organize and flag, we never certify.
GPSR & Responsible Person
Product-safety rules and the EU Responsible Person every non-EU seller now needs.
GPSR for UK sellers: what Brexit changed for shipping to the EU
After Brexit, UK sellers are non-EU under GPSR and must appoint an EU Responsible Person to keep selling to EU customers. Here is what changed, what you must do, and the Northern Ireland exception.
Read guideGPSR · United StatesGPSR for US sellers: what Shopify brands must do
GPSR applies to US Shopify brands that ship to the EU. Here's what the regulation requires, what happens if you ignore it, and a practical path to get compliant.
Read guideGPSR · Responsible PersonEU Responsible Person: the 2026 guide for non-EU sellers
What an EU Responsible Person is, who needs one under GPSR, and the practical ways a non-EU Shopify seller can appoint one, plus the EPR rules everyone forgets.
Read guideEPR — packaging, WEEE & batteries
Per-country registration and reporting for packaging, electronics, and batteries.
Do you need to register for EPR? A decision guide for Shopify sellers
No EU-wide threshold, no general small-seller exemption: if you ship packaged goods to the EU, EPR almost certainly applies. Here is how to tell exactly what you owe, and where.
Read guideEPR · FranceEPR in France: the Citeo, ADEME, and Triman guide for sellers
Selling packaged goods to France means joining Citeo, getting an ADEME unique identifier, declaring your volumes, and labelling with Triman and Info-Tri. Here is how it works, step by step.
Read guideEPR · PPWR deadlinePPWR: the packaging authorised representative non-EU sellers need by 12 August 2026
From 12 August 2026 the EU Packaging Regulation (PPWR) requires non-EU sellers to appoint a packaging authorised representative in each member state they sell into. Here is who needs one, what it is, and how to prepare.
Read guideEPR · GermanyEPR in Germany: the LUCID and VerpackG guide for sellers
Selling packaged goods to Germany means registering in LUCID, licensing with a dual system, and reporting your volumes. Here is how VerpackG works, step by step.
Read guideEPR · packaging, WEEE & batteriesEPR for ecommerce sellers: packaging, WEEE, and batteries
Extended Producer Responsibility makes you pay for the packaging, electronics, and batteries you sell into the EU. Here is how it works, country by country, and what changes in 2026.
Read guideSelling into the EU on Shopify
Practical, Shopify-specific guides to staying listed and compliant in the EU.