EU compliance for your Shopify store, finally under control.
Assuro connects to your store, maps every product to the EPR and GPSR rules it triggers, prepares your registrations, and keeps you ahead of every deadline, so you stay listed and avoid fines without becoming a compliance expert.
No card required · connect a store in minutesThe EU rules got real. So did the penalties.
EU product compliance stopped being a someday problem. Most sellers find out the hard way, one angry email from a marketplace at a time.
- GPSR is live now. Sellers without a valid Responsible Person and safety info are being delisted by marketplaces, without warning.
- EPR enforcement starts 12 August 2026. Packaging, electronics, batteries and textiles each need registration and reporting, in every country you sell into.
- Fines reach up to €10M or 4% of turnover in some member states.
- Selling from outside the EU? You're more exposed. You must appoint an EU Responsible Person before you can legally list at all.
From “where do I even start” to done, in three steps.
Connect your store
Link Shopify in a click, or upload a spreadsheet. Assuro syncs your catalog automatically and keeps it up to date.
See your exposure
Every product mapped to the exact EPR and GPSR obligations it triggers, by the countries you actually sell into. Flagged, prioritized, and linked to the regulation behind each one.
Register and stay ahead
Prefilled registration kits get you registered in minutes, then one cockpit tracks every reporting deadline with reminders before they bite, plus ready-to-file declaration packs when it's time to report.
Not another safety widget. Your compliance system of record.
Registration, prepared for you
We assemble the exact values to paste into each country's register, so you get registered in about ten minutes instead of decoding a foreign portal.
GPSR + EPR in one place
Product safety and packaging, WEEE, batteries, textiles. Not a single-point tool for a single rule.
Shopify-native
Connects in a click and writes compliance data back onto your products. No copy-paste, no parallel spreadsheet.
Per product, per country
Obligations attach to where you sell, not where you're based, exactly how the law works. Assuro models it that way.
A watchdog, not a checkbox
It tracks every recurring deadline so nothing quietly lapses between you and a fine.
Sourced, not guessed
Every flag links to the regulation it comes from. When something needs a human's review, we say so plainly.
We organize and flag. We never certify.
Assuro isn't a law firm and won't pretend to be one. We give you a clear, sourced picture of what applies to your store and the tools to act on it — and we're honest about the edges, flagging anything that needs your advisor's eyes. Your data stays hosted in the EU and encrypted.
Built for Shopify sellers facing the EU — wherever you're based.
EU-based sellers
Crossing the thresholds that trigger EPR and GPSR obligations across the markets you ship to.
US, UK & other non-EU brands
Shipping into the EU — where the rules hit hardest and an EU Responsible Person is non-negotiable.
Simple pricing. Start free.
Free shows you exactly where you stand. Paid is for fixing and filing. Annual billing saves roughly two months.
Questions, answered straight.
Does Assuro make my store compliant, or is this legal advice?+
No. We organize and flag what applies to you and link every requirement to its source — you, or your advisor, decide and act. We never certify.
Do you file my registrations for me?+
We guide you through registration and generate file-ready declaration packs, so filing is fast. You submit them. Hands-off filing is on our roadmap.
I'm based outside the EU — does this apply to me?+
Yes, often more than to EU sellers. EU obligations attach to selling into the EU. Assuro is built destination-first, so it shows you exactly what your stores trigger.
What about an EU Responsible Person?+
Assuro flags where one is required so you're never caught out. Connecting you to one is on the roadmap.
Do I need to be technical?+
No. Connect Shopify in a click; everything else is plain language.
Is my data safe?+
Yes — EU-hosted and encrypted, with a full audit trail of every change.
See where your store stands — before a marketplace tells you.
Connect your store free and get your EU compliance picture in minutes.
Check your store — free