Everything you need to handle EU compliance, and nothing we can't stand behind.
Assuro turns the wall of EU rules into a clear picture of what applies to your store, prepares the registrations for you, and keeps you ahead of every deadline. Here is exactly what that means.
Check your store — freeWhat Assuro does for you
Connect your catalog
Link Shopify in a click and Assuro syncs every product and keeps it current. No Shopify store? Upload a spreadsheet instead. One catalog, always up to date.
See your exposure, per product, per country
Every product mapped to the exact EPR and GPSR obligations it triggers, by the countries you actually sell into. Prioritized by what bites first, and each flag links to the regulation behind it.
Prefilled registration kits
The hard part of registering, done from your own data. We assemble the exact values to paste into each country's register (LUCID in Germany, the eco-organisation route in France, Verpact in the Netherlands, EDM in Austria), so you register in about ten minutes instead of decoding a foreign portal.
A deadline watchdog
One cockpit for every registration and reporting deadline across your markets, with reminders before each one bites. It tracks the recurring dates so nothing quietly lapses between you and a fine.
File-ready declaration packs
Turn your packaging data and units sold into the per-material breakdown each register wants, with completeness thresholds flagged. You submit it; we make it fast.
Write compliance data back to Shopify
Push your Responsible Person, manufacturer and safety details onto your Shopify products as dedicated fields. Non-destructive by default, with a one-click undo. It never touches your titles, prices or images.
Evidence and an audit trail
Export your compliance status, a printable evidence pack, and a full log of every change, so you can show your work if an authority or marketplace ever asks.
What we help with, and what we don't
The line matters, so we draw it clearly. Knowing what a tool won't do is as important as knowing what it will.
What Assuro does
- Map each product to the obligations it triggers, by where you sell
- Prepare your registrations with prefilled, paste-ready values
- Track every recurring deadline and remind you before it bites
- Generate file-ready declaration packs and evidence exports
- Write your compliance data back onto your Shopify products
- Link every requirement to the regulation it comes from
- Flag plainly when something needs your advisor's review
What Assuro does not do
- File or submit registrations with authorities for you
- Act as your dual system, eco-organisation or recycling scheme
- Act as your EU Responsible Person or authorised representative
- Notify cosmetics to the CPNP portal
- Give legal advice or certify that you are compliant
- Touch your product titles, prices, images or customer data
What we cover today
We would rather tell you exactly where we're deep than imply we cover everything.
Full registration kits
Germany, France, the Netherlands and Austria packaging EPR, end to end: exposure, prefilled registration, deadlines and declaration packs. More countries are on the way, and you can vote for the next one inside the app.
GPSR, across the EU
Responsible Person, manufacturer and safety information for every market, with write-back to your Shopify listings.
WEEE, batteries, textiles
Flagged for the products that trigger them, so you see the obligation coming. Deeper step-by-step support is rolling out module by module.
Everywhere else you sell
We show what we can confirm and stay honest about what we can't yet. We never present a market as clear when we don't hold the data for it.
Who Assuro is for
US, UK and other non-EU brands shipping into the EU
Where the rules hit hardest. Selling into the EU makes you the obligated party, and you often must appoint an EU Responsible Person before you can legally list. Assuro is built destination-first, so it shows exactly what your sales trigger.
EU-based Shopify sellers
Crossing the thresholds that trigger EPR and GPSR across the markets you ship to, and tired of tracking it in spreadsheets.
Who it's not for (yet)
- Sellers who want a service to file everything for them with zero involvement. We make filing fast, but you submit. Hands-off filing is on the roadmap.
- Anyone looking for legal advice or a compliance certificate. We organize and flag; we are a tool, not your lawyer.
We organize and flag. We never certify.
Every flag links to the regulation behind it, and when something needs a human's judgment we say so plainly. Your data stays hosted in the EU and encrypted, with a full audit trail of every change.
See exactly what your store triggers.
Connect your store free and get your EU compliance picture, with your first registration kit, in minutes.
Check your store — free