Why Assuro exists
Selling into the EU used to be simple. Then EPR and GPSR arrived — and getting it wrong started costing sellers their listings.
If you sell physical products into the European Union, you are now responsible for a growing stack of obligations: packaging registration, product-safety information, an EU Responsible Person, batteries, electronics, textiles — each with its own register, threshold, and deadline, in every country you ship to. Miss one and the consequences are real: marketplaces are delisting non-compliant sellers without warning, and fines reach into the millions.
Most sellers find this out the hard way — a blocked listing, a letter from an authority, a deadline nobody told them about. The tools that exist are either single-purpose widgets that solve one rule, or consultants who charge by the hour. Neither gives you a clear, living picture of where your store actually stands.
We built Assuro to be that picture. Connect your store and it maps every product to the exact obligations it triggers — by the countries you sell into — then keeps you ahead of every deadline. One command center instead of a dozen spreadsheets and a knot in your stomach.
What we believe
Clarity over noise
Compliance is overwhelming enough. We turn a wall of rules into a short list of what to do next.
We organize and flag. We never certify
We are a tool, not your lawyer. We show you what applies and link it to the law — you stay in control.
Sourced, not guessed
Every flag points to the regulation behind it, and we say so plainly when something needs a human's review.
Your data stays in the EU
Hosted in Europe, encrypted, and never sold.
Assuro is new, and we build it close to the sellers who use it. When you email hello@assuro.io, a real person reads it — often the person who built the thing. If something is missing or wrong, tell us; it shapes what we do next.
— Ravid Efroni, founder
See where your store stands.
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