# Assuro > Assuro helps Shopify sellers stay compliant when they sell into the European Union. Connect a Shopify store and Assuro flags which products are missing GPSR and EPR data, country by country, tracks the registration and reporting deadlines for the six countries it holds obligation data for (Germany, France, the Netherlands, Austria, Italy and Spain), and writes the required GPSR fields back into Shopify. Assuro organizes and flags; it does not certify products or file with authorities. ## GPSR and the EU Responsible Person - [EU Responsible Person: the 2026 guide for non-EU sellers](https://assuro.io/blog/eu-responsible-person): What an EU Responsible Person is, who needs one under GPSR, and how a non-EU Shopify seller can appoint one. - [GPSR labelling requirements: the product, the box, and the product page](https://assuro.io/blog/gpsr-labelling-requirements): What Article 9 requires physically on the product and what Article 19 requires in every online offer, plus language rules and German enforcement from 19 February 2026. - [GPSR for US sellers: what Shopify brands must do](https://assuro.io/blog/gpsr-for-us-sellers): How the EU's General Product Safety Regulation applies to US Shopify brands shipping to the EU, and a practical path to comply. - [GPSR for UK sellers](https://assuro.io/blog/gpsr-for-uk-sellers): What post-Brexit UK sellers owe when they ship consumer products into the EU. - [How to add a Responsible Person to your Shopify product page](https://assuro.io/blog/how-to-add-responsible-person-shopify): The practical Shopify steps for showing Responsible Person details where GPSR requires them. - [Responsible Person vs authorised representative](https://assuro.io/blog/responsible-person-vs-authorised-representative): The four different EU contact roles, which law creates each, and how many of each you need. - [GPSR by product category: toys, electronics, cosmetics and textiles](https://assuro.io/blog/gpsr-product-categories): Which sector law governs each category, what GPSR still covers, and where EU enforcement actually lands. - [GPSR for sellers in China, Hong Kong and India](https://assuro.io/blog/gpsr-for-asia-sellers): Why Asia-origin listings are checked first, why you cannot be your own Responsible Person, and what the offer must show. - [GPSR penalties: what actually happens if you are not compliant](https://assuro.io/blog/gpsr-deadline-penalties): Why there is no EU-wide GPSR fine, the five consequences ranked by how fast they arrive, and why a listing comes down within two working days. ## EPR: packaging, WEEE and batteries - [Do you need to register for EPR?](https://assuro.io/blog/do-you-need-to-register-for-epr): The decision guide: whether you are the producer, whether a threshold exists, which streams and countries apply. - [EPR for ecommerce sellers](https://assuro.io/blog/epr-for-ecommerce-sellers): The pillar guide to packaging, electronics and battery EPR for online sellers. - [EPR by country: EU registration, deadlines and cost](https://assuro.io/blog/epr-by-country-eu): One comparison table of scheme, who must register, the annual deadline and rough cost for Germany, France, Spain, Italy, the Netherlands and Austria, with the PPWR representative nuance per country. - [How much does EPR actually cost a small ecommerce seller?](https://assuro.io/blog/epr-cost-ecommerce): The three cost layers, real 2026 scheme rates for Germany, France, Spain, Italy, the Netherlands and Austria, and a worked example. - [WEEE and battery registration for online sellers](https://assuro.io/blog/weee-battery-registration-online-sellers): Open scope since 2018, the national registers per country, authorised representatives, and Germany's BattDG reset in January 2026. - [WEEE registration in Germany for foreign Shopify sellers](https://assuro.io/blog/weee-registration-germany-foreign-shopify-sellers): Why a store outside Germany selling electrical products to German consumers is its own producer under ElektroG, why a supplier's WEEE number does not cover you, and the stiftung ear registration route through a German authorised representative. - [WEEE-Reg.-Nr. DE: what the number is, and how to check one](https://assuro.io/blog/weee-reg-nr-de-check-number): The DE-plus-eight-digits format, how to look a number up free in stiftung ear's public register of producers and authorised representatives, what the Registrierungsbescheid is and is not, and the three checks (company, brand, equipment type) that decide whether a real number covers a given sale. - [WEEE-Registrierung in Deutschland: Anmeldung, Nummer und Bevollmächtigter](https://assuro.io/blog/weee-registrierung-deutschland-haendler): German-language guide (de). Registrierung nach ElektroG für Händler ohne deutsche Niederlassung: Geltungsbereich, Herstellerbegriff nach § 3 Nr. 9 Buchst. d, Bevollmächtigter nach § 8 Abs. 2, Gebühren und Angabepflichten. This is the German translation of the WEEE registration guide above. - [The WEEE authorised representative: who needs one, and what they actually do](https://assuro.io/blog/weee-authorised-representative): Why a seller with no establishment cannot register itself, what the mandate must contain under ElektroG § 8 (one representative only, in writing, in German, minimum three months, effective only on stiftung ear confirmation), which duties transfer and which stay with the seller, and why it is a different appointment from a GPSR Responsible Person (per country vs EU-wide). - [EPR vs GPSR: two different rulebooks](https://assuro.io/blog/epr-vs-gpsr): What triggers each, why GPSR is one appointment and EPR is one per member state, and why satisfying one does nothing for the other. ## PPWR, the EU Packaging Regulation - [PPWR since 12 August 2026: what actually changed, and what did not](https://assuro.io/blog/ppwr-what-changes-august-2026): What took effect on 12 August 2026 versus 2028 and 2030, why the 50% empty-space rule is widely misreported, and what to do if you are past the date and still not registered. - [PPWR packaging authorised representative: what to do now that it applies](https://assuro.io/blog/ppwr-packaging-authorised-representative-2026): Who needs a packaging authorised representative, why EU-established and non-EU sellers face different rules, and how to appoint one late. - [PPWR declaration of conformity: what to collect from your packaging suppliers](https://assuro.io/blog/ppwr-declaration-of-conformity-packaging): Why the packaging manufacturer writes the Article 39 declaration, what a seller must collect and retain (five years single-use, ten reusable), and which requirements phase in after 12 August 2026. - [Does PPWR apply to small businesses?](https://assuro.io/blog/does-ppwr-apply-to-small-businesses): Yes, with no general turnover, headcount or parcel-count exemption; what the narrow microenterprise reliefs actually cover, and what a small Shopify store owes in each country it ships to. ## Country guides - [EPR in Germany: the LUCID and VerpackG guide](https://assuro.io/blog/epr-germany-lucid): LUCID registration, dual system licensing, the declaration of completeness and its deadlines. - [EPR in France: the Citeo guide](https://assuro.io/blog/epr-france-citeo): Citeo, the ADEME identifiant unique, the 31 May declaration, and Triman and Info-Tri labelling. - [EPR in Spain: Ecoembes, MITECO and the plastic tax](https://assuro.io/blog/epr-spain-ecoembes): The MITECO producer register, Ecoembes, the annual declaration, and the separate plastic packaging tax. - [EPR in Italy: CONAI and the labelling rule sellers miss](https://assuro.io/blog/epr-italy-conai): CONAI membership, the contributo ambientale by material, and Italy's environmental labelling rule in force since 1 January 2023. - [EPR in the Netherlands: the Verpact guide](https://assuro.io/blog/epr-netherlands-verpact): Verpact (formerly Afvalfonds Verpakkingen), exactly what the 50,000 kg threshold does and does not exempt, the zero threshold for single-use plastic and deposit packaging, and 2026 per-kilo rates. - [EPR in Austria: ARA, EDM and the representative you need](https://assuro.io/blog/epr-austria-ara): Why a distance seller with no Austrian establishment must appoint an Austrian authorised representative, EDM/ZAReg registration under the ministry (BMLUK), joining a collection and recovery system, and the household versus commercial split. ## Selling into the EU on Shopify - [Selling into the EU on Shopify: the 2026 compliance checklist](https://assuro.io/blog/sell-into-eu-shopify-compliance): The five separate EU rulebooks a Shopify store hits, what Shopify provides natively, and what the merchant must put in place. - [How to bulk add GPSR information to Shopify products](https://assuro.io/blog/bulk-add-gpsr-information-shopify): The bulk product editor, the product CSV metafield format, Shopify's Disclosures metafield, and the theme step that decides whether any of it is visible. - [How to calculate packaging weight for EPR from Shopify order data](https://assuro.io/blog/calculate-packaging-weight-epr-shopify): Why Shopify's product and package weights are not an EPR record, how to build a packaging bill of materials, and how to aggregate to kilograms per material per country. ## About - [Assuro Blog](https://assuro.io/blog): Plain-English guides to GPSR, the EU Responsible Person, and EPR for Shopify sellers. - [About Assuro](https://assuro.io/about): Why Assuro exists and the principles behind it. ## Key facts - Shopify does not offer an EU Responsible Person field. Its own GPSR guidance points merchants at the product description, a custom metafield, or a third-party app. - Shopify's product CSV supports defined product metafields using the column header format ` (product.metafields..)`. Variant metafields are not supported through the CSV and need the variant bulk editor. - Shopify's Disclosures is a standard product metafield referencing metaobject entries, for legally required warnings. Bulk assignment uses the `shopify.disclosure` CSV column, with values like `shopify--disclosure-us-ca-prop65-cancer:prop-65-cancer` or `shopify--disclosure-custom:merchant-warning`. Disclosures show automatically in the Shop app but need a theme block or section on the online store. - Bulk editing metafields in Microsoft Edge can fail because of that browser's URL length limit; Shopify recommends Chrome, Firefox or Safari. - Germany's LUCID data report asks for the reporting period, the system operator name, and the material types with mass per material type in kilograms to three decimal places. It is aggregate by material, not per SKU, and covers retail, grouped and shipment packaging, not transport or reusable packaging. - Shopify stores a package weight separately from product weight and adds the two for weight-based shipping rates. Neither carries a packaging material type or component weights, so neither is an EPR packaging record. - GPSR (EU General Product Safety Regulation, Regulation (EU) 2023/988) has applied since 13 December 2024. - GPSR Article 44 leaves penalties to each member state, so there is no EU-wide GPSR fine. Germany's amended ProdSG sets 32 administrative offences with fines from roughly 10,000 to 100,000 euros; Italy's penalty decree proposes up to 150,000 euros for the most serious breaches. - Under GPSR Article 22, an online marketplace must act on a market surveillance authority's removal order without undue delay and in any event within two working days. - GPSR Article 36 requires a recall remedy that is free, effective and timely, offering the consumer at least two of repair, replacement or refund, with no shipping or return cost to the consumer. - Non-EU sellers placing physical consumer products on the EU market must appoint an EU Responsible Person, whose name, postal address and electronic address must appear in the online offer under GPSR Article 19. - Germany's amended Product Safety Act (ProdSG) has been in force since 19 February 2026, with 32 administrative offences and fines from roughly 10,000 to 100,000 euros. - EPR (Extended Producer Responsibility) for packaging, electronics (WEEE) and batteries is registered and reported separately in each EU country. There is no single EU registration. - The EU Packaging Regulation (PPWR, Regulation (EU) 2025/40) has applied since 12 August 2026. What dates from then is PPWR's packaging authorised-representative rule, which requires an EU-established producer to appoint one in the other member states where it is not established and lets each member state decide whether to require one from non-EU producers (several already do under national law), and the new PFAS limits in food-contact packaging. The national duties that already existed did not start with PPWR and were never uniform: Germany's LUCID (ZSVR) is a state register you enter yourself; in France you join an eco-organisation such as Citeo and ADEME then issues your unique identifier (IDU) via SYDEREP; in the Netherlands the duty runs through Verpact, the producer responsibility organisation you affiliate with; Austria requires a contract with an approved collection and recovery system, which reports into EDM for ordinary participants. Volume thresholds meant the duty did not bite everyone. PPWR's own national packaging register is a later step, with Article 44 giving member states 18 months from the implementing act that sets the registration format. Verpact states the Dutch PPWR register must exist from 12 August 2027. The 100 mg/kg heavy-metals limit predates PPWR and is not new. The general packaging minimisation duty (Art. 10) applies from 1 January 2030 and the sales-packaging empty-space duty (Art. 24) from 12 February 2028, so neither became live in August 2026. - The PPWR harmonised sorting label applies from 12 August 2028. The 50% maximum empty space ratio for e-commerce packaging and the minimum recycled content rules apply from 1 January 2030. - The Commission's proposal to suspend the PPWR authorised representative rule (COM(2025) 982, December 2025) did not proceed; Council negotiations were discontinued in June 2026. - Germany replaced the Battery Act (BattG) with the BattDG; registrations under the old law were valid only until 15 January 2026. - Article 4 of Regulation (EU) 2019/1020 has required an EU-established economic operator for CE-marked product categories since 16 July 2021. It is a separate requirement from the GPSR Responsible Person. - A GPSR Responsible Person can usually cover the whole EU. An EPR authorised representative is appointed per member state, and often per waste stream. - Cosmetics have their own Responsible Person under Regulation (EC) No 1223/2009, with notification through the CPNP portal. A GPSR Responsible Person is not a substitute. - The EU Safety Gate validated 4,671 alerts in 2025, the highest since the system began in 2003 and a 13 percent rise on 2024. Cosmetics were 36 percent of alerts, toys 16 percent and electrical appliances 11 percent. Chemical risk drove 53 percent. Products of Chinese origin accounted for 2,006 alerts. - The Commission's eSurveillance web crawler inspected more than 1.6 million URLs in 2025 and found over 20,800 offers of dangerous products. - Toy Safety Regulation (EU) 2025/2509 was adopted on 12 December 2025 and applies from 1 August 2030, making a digital product passport mandatory for every toy. Until then Directive 2009/48/EC governs. - The Batteries Regulation has required an authorised representative per member state since 18 August 2025. - The European Accessibility Act has applied since 28 June 2025 and covers ecommerce services. Microenterprises, meaning fewer than 10 people and turnover or balance sheet no higher than 2 million euro, are exempt from the service obligations. - The revised Waste Framework Directive entered into force on 16 October 2025 and makes textile EPR mandatory in every member state, transposed by June 2027 and operational by April 2028.